We run on AI ourselves, and we show up in person.
Two founders who carry the technology into your business — and stay.
The founders
Jonathan Fifield
CO-FOUNDER | BUSINESS DIAGNOSIS, LEADERSHIP, TRAINING, OPERATIONS, MARKETING, GROWTH, CULTURE
Jonathan Fifield has spent more than 25 years running and building businesses — including fifteen years in leadership at Hendrick Automotive Group while founding and operating companies of his own. He has led from inside established organizations and carried the risk as an entrepreneur, and he brings both to CapEx: the operator's eye for what is actually holding a business back, and the discipline to build only what solves it.
Melvin Williams
CO-FOUNDER | AI SYSTEMS, TECHNOLOGY ARCHITECTURE, TRANSFORMATION, EXECUTION
Melvin Williams is an entrepreneur, business executive, and AI systems builder with more than 13 years of experience across sales, marketing, operations, technology, and business development. As co-founder of CapEx Solutions, he focuses on translating artificial intelligence into practical business transformation. He has built multiple agentic AI systems, is completing the University of Chicago Booth School of Business Chief AI Officer Program, and is an AI MasterClass Executive.
Our conviction
CapEx Solutions was built on a conviction: technology only creates value when a person carries it into the work. Every small business is being offered AI right now — usually as another tool to figure out alone. We do the opposite. We run on AI ourselves, and we show up in person. Practicality, humility, empathy — that's the whole method.
What we hold to
01 PRACTICALITY
We build the thing that helps this week, not the thing that demos well. If it doesn't change a Tuesday, it doesn't ship.
02 HUMILITY
Your business is yours. We ask before we assume, and we would rather be corrected early than clever late.
03 EMPATHY
We answer in plain language, at the pace the work needs. Nobody should have to perform technology to benefit from it.
04 PROOF
We use what we build, in our own companies, first. If it doesn't hold up for us, it never reaches you.
